WSJ: Who Gets the TikTok in the Divorce?

When couples who make their living online split up, assessing the accounts’ future value and divvying them up fairly is a drag.

Social media pays the bills for millions of Americans. But making a living online is more financially complicated than working a 9-to-5. Influencers need an audience to win advertising deals, and changing what they post risks turning followers away. Couples who showcase their love life online face an existential threat to the family business when they split.  

For the lawyers charged with pinning a dollar value to the accounts to divide them fairly, it’s way harder than assessing a house or car. Fortunes can swing depending on which ex has the keys to the account. That was Kat’s argument in fighting for control of the TikTok channel. 

Read the entire article here: https://www.wsj.com/lifestyle/relationships/tiktok-influencers-marriage-divorce-youtube-instagram-a73c0e34?mod=hp_listb_pos3